It's Time to Raider Up!
8/24/2011 12:00:00 PM | General
Wright State Athletics is announcing a new "Raider Up!" marketing campaign that is commencing with the 2011-12 season, the department's 25th year of participating as a NCAA Division I member.
This department-wide campaign will be utilized within the athletic department in many forms, including the Student-Athlete Advisory Committee (SAAC), promotional items, print items, advertising and game presentation.
What is "Raider Up!"?:
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A transformational phrase that describes Wright
State Athletics ...
- The Wright State Athletics Department is ready to make another major step "Up" within the Horizon League and the intercollegiate athletics scene, to a level that has never been reached in the 25 year history as a NCAA Division I University.
- In line with Wright State University's "Changing Lives" campaign, "Raider Up!" also describes the transformation of student-athletes from when they first arrive on campus until graduation.
§ Our student-athletes work hard in the classroom and on the field, be an active member of the community and campus life, and continually evolving and making a positive difference in their lives and the lives of the many they touch.
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A rallying cry...
- Always being prepared to represent Wright State University in the highest esteem.
- Supporting fellow Raiders by coming to games and events, and being an active participant to give the Raiders an advantage.
- Showing pride for Wright State University by wearing WSU gear and continually spreading the positive message of Wright State University.
As part of the "Raider Up!" campaign, Wright State Athletics will be working with other Wright State University departments to promote University pride and involvement.
